Project

Branding | Content

CLIENT

Bootleg

Lil Bros Pizza is the buzz of a mid-90s Irish kid's bedroom (Shoot Magazine, Football Italia, Panini stickers, Melody Maker, NME) with the no-frills charm of a classic NYC slice shop. Our mascot is a little scoundrel in the spirit of Charlie Brown and Dennis the Menace, the kind who'd swipe a slice and speed off on his BMX. He was drawn by the brilliant Matt Blease. Irish nostalgia, New York attitude. High-end tacky, full of spirit and soul, with zero pretence. We're a family venture and the younger sibling of The Dough Bros. Lil Bros stands on its own, with just enough of a wink back to its older brother.

Project

Branding | Content

CLIENT

Bootleg

Lil Bros Pizza is the buzz of a mid-90s Irish kid's bedroom (Shoot Magazine, Football Italia, Panini stickers, Melody Maker, NME) with the no-frills charm of a classic NYC slice shop. Our mascot is a little scoundrel in the spirit of Charlie Brown and Dennis the Menace, the kind who'd swipe a slice and speed off on his BMX. He was drawn by the brilliant Matt Blease. Irish nostalgia, New York attitude. High-end tacky, full of spirit and soul, with zero pretence. We're a family venture and the younger sibling of The Dough Bros. Lil Bros stands on its own, with just enough of a wink back to its older brother.

Project

Branding | Content

CLIENT

Bootleg

Lil Bros Pizza is the buzz of a mid-90s Irish kid's bedroom (Shoot Magazine, Football Italia, Panini stickers, Melody Maker, NME) with the no-frills charm of a classic NYC slice shop. Our mascot is a little scoundrel in the spirit of Charlie Brown and Dennis the Menace, the kind who'd swipe a slice and speed off on his BMX. He was drawn by the brilliant Matt Blease. Irish nostalgia, New York attitude. High-end tacky, full of spirit and soul, with zero pretence. We're a family venture and the younger sibling of The Dough Bros. Lil Bros stands on its own, with just enough of a wink back to its older brother.