



Project
Branding
CLIENT
Mo Chara
Mo's Lager is the beer of Mo Chara, Dundalk. Based on the branding we created for the pub, the next step for na buachailli beoir (the beer boys) was to brew their own beer. Drawing on Dundalk's famous brewing heritage, the brand was reflective of the towns rich history of brewing, red bricks, terrazo tiles and the character of their 150 year old building.
Project
Branding
CLIENT
Mo Chara
Mo's Lager is the beer of Mo Chara, Dundalk. Based on the branding we created for the pub, the next step for na buachailli beoir (the beer boys) was to brew their own beer. Drawing on Dundalk's famous brewing heritage, the brand was reflective of the towns rich history of brewing, red bricks, terrazo tiles and the character of their 150 year old building.
Project
Branding
CLIENT
Mo Chara
Mo's Lager is the beer of Mo Chara, Dundalk. Based on the branding we created for the pub, the next step for na buachailli beoir (the beer boys) was to brew their own beer. Drawing on Dundalk's famous brewing heritage, the brand was reflective of the towns rich history of brewing, red bricks, terrazo tiles and the character of their 150 year old building.



Mo's Lager is a suppable lager made for the people (lager na daoine). It is a straight-up lager, no notions. Brewed in town – supped all round.
Mo's Lager is a suppable lager made for the people (lager na daoine). It is a straight-up lager, no notions. Brewed in town – supped all round.
Mo's Lager is a suppable lager made for the people (lager na daoine). It is a straight-up lager, no notions. Brewed in town – supped all round.





ORIGIN
Based around the concept of friendship and unity, we interpreted the Celtic circular symbol for friendship, to create a “Grecian, Wildean eternal circle of pint drinking” motif for the brand identity.
ORIGIN
Based around the concept of friendship and unity, we interpreted the Celtic circular symbol for friendship, to create a “Grecian, Wildean eternal circle of pint drinking” motif for the brand identity.























Always Hand Paint
Commissioning signwriting for every element of the branding to keep it authentic, tactile and in the true spirit of brewing heritage & hand crafted aesthetic.
Always Hand Paint
Commissioning signwriting for every element of the branding to keep it authentic, tactile and in the true spirit of brewing heritage & hand crafted aesthetic.



































