Project
Branding
CLIENT
Mo Chara
A Community for Mo Chara, Do Chara & Ár gCairde. Three lifelong friends with the one dream, to open their own pub... This dream became a reality when, in 2021, Cillian, Vincent, and Paul opened the doors of Dundalk’s First Taphouse, Mo Chara. Located in the former ‘Century Bar’, an historic landmark building of the town, this specialised bar and location venue creates a unique experience for the senses, inspired by the world's most iconic taprooms.
Project
Branding
CLIENT
Mo Chara
A Community for Mo Chara, Do Chara & Ár gCairde. Three lifelong friends with the one dream, to open their own pub... This dream became a reality when, in 2021, Cillian, Vincent, and Paul opened the doors of Dundalk’s First Taphouse, Mo Chara. Located in the former ‘Century Bar’, an historic landmark building of the town, this specialised bar and location venue creates a unique experience for the senses, inspired by the world's most iconic taprooms.
Project
Branding
CLIENT
Mo Chara
A Community for Mo Chara, Do Chara & Ár gCairde. Three lifelong friends with the one dream, to open their own pub... This dream became a reality when, in 2021, Cillian, Vincent, and Paul opened the doors of Dundalk’s First Taphouse, Mo Chara. Located in the former ‘Century Bar’, an historic landmark building of the town, this specialised bar and location venue creates a unique experience for the senses, inspired by the world's most iconic taprooms.
A Community for Mo Chara, Do Chara & Ár gCairde. Three lifelong friends with the one dream, to open their own pub. This dream became a reality when, in 2021, Cillian, Vincent, and Paul opened the doors of Dundalk’s First Taphouse, Mo Chara.
A Community for Mo Chara, Do Chara & Ár gCairde. Three lifelong friends with the one dream, to open their own pub. This dream became a reality when, in 2021, Cillian, Vincent, and Paul opened the doors of Dundalk’s First Taphouse, Mo Chara.
A Community for Mo Chara, Do Chara & Ár gCairde. Three lifelong friends with the one dream, to open their own pub. This dream became a reality when, in 2021, Cillian, Vincent, and Paul opened the doors of Dundalk’s First Taphouse, Mo Chara.
Brand Design Concept
Based around the concept of friendship and unity, we interpreted the Celtic circular symbol for friendship, to create a “Grecian, Wildean eternal circle of pint drinking” motif for the brand identity.
Brand Design Concept
Based around the concept of friendship and unity, we interpreted the Celtic circular symbol for friendship, to create a “Grecian, Wildean eternal circle of pint drinking” motif for the brand identity.
Branding
The brand mark 'the eternal cycle of pints' is a take on an ancient Celtic symbol for friendship. Featuring 3 characters relfecting the 3 owners of Mo Chara.
Branding
The brand mark 'the eternal cycle of pints' is a take on an ancient Celtic symbol for friendship. Featuring 3 characters relfecting the 3 owners of Mo Chara.
Branding
The brand colour red being a nod to the oxide red brick colour used on facade synonymous with Dundalk and its famous brewery heritage. We worked with the Mo Chara team to ensure all the original features of the facade and entire were given the shine they deserved, highlighting rather than covering over.
Branding
The brand colour red being a nod to the oxide red brick colour used on facade synonymous with Dundalk and its famous brewery heritage. We worked with the Mo Chara team to ensure all the original features of the facade and entire were given the shine they deserved, highlighting rather than covering over.
Building
The location itself, an architectural listed building from 1902, as designed by Terrance McDonald, fed into the brand design and inspired us to produce a brand that was complementary to the character and soul of a very historic building.
Building
The location itself, an architectural listed building from 1902, as designed by Terrance McDonald, fed into the brand design and inspired us to produce a brand that was complementary to the character and soul of a very historic building.
ORIGIN
Based around the concept of friendship and unity, we interpreted the Celtic circular symbol for friendship, to create a “Grecian, Wildean eternal circle of pint drinking” motif for the brand identity.
ORIGIN
Based around the concept of friendship and unity, we interpreted the Celtic circular symbol for friendship, to create a “Grecian, Wildean eternal circle of pint drinking” motif for the brand identity.
