Project
Concept | Design
CLIENT
Mo Chara x Umbro
Mo Chara celebrating two years in business, united with New Balance for an exclusive football kit. The garments take inspiration from the 1990 FIFA World Cup, marking Ireland’s tournament debut while reaching the quarter-finals. The kit nods to Dundalk FC’s 1991 jersey and features geometrical red and white accents beneath Mo Chara’s interlocked logo and New Balance chest branding. Drinking characters adorn the away jersey, while black collars receive circular details, and Mo Chara lettering hits the numbered rears. Shorts are kept simple with black outlines and embroidered emblems.
Project
Concept | Design
CLIENT
Mo Chara x Umbro
Mo Chara celebrating two years in business, united with New Balance for an exclusive football kit. The garments take inspiration from the 1990 FIFA World Cup, marking Ireland’s tournament debut while reaching the quarter-finals. The kit nods to Dundalk FC’s 1991 jersey and features geometrical red and white accents beneath Mo Chara’s interlocked logo and New Balance chest branding. Drinking characters adorn the away jersey, while black collars receive circular details, and Mo Chara lettering hits the numbered rears. Shorts are kept simple with black outlines and embroidered emblems.
Project
Concept | Design
CLIENT
Mo Chara x Umbro
Mo Chara celebrating two years in business, united with New Balance for an exclusive football kit. The garments take inspiration from the 1990 FIFA World Cup, marking Ireland’s tournament debut while reaching the quarter-finals. The kit nods to Dundalk FC’s 1991 jersey and features geometrical red and white accents beneath Mo Chara’s interlocked logo and New Balance chest branding. Drinking characters adorn the away jersey, while black collars receive circular details, and Mo Chara lettering hits the numbered rears. Shorts are kept simple with black outlines and embroidered emblems.
New Balance x Mo Chara – a match made in heaven
New Balance x Mo Chara – a match made in heaven
New Balance x Mo Chara – a match made in heaven
Design References
Based on the iconic 1991 Dundalk FC jersey (think of the photo with Tom McNulty, the tache & the massive HARP spoonsor logo) – the home kit was inspired by this. The away kit features the Mo Chara mascot 'MO' and contrasting brand colours off-white with red.
Design References
Based on the iconic 1991 Dundalk FC jersey (think of the photo with Tom McNulty, the tache & the massive HARP spoonsor logo) – the home kit was inspired by this. The away kit features the Mo Chara mascot 'MO' and contrasting brand colours off-white with red.
