



Project
Branding
CLIENT
Mo Chara
Mo's Lager is the beer of Mo Chara, Dundalk. Based on the branding we created for the pub, the next step for na buachailli beoir (the beer boys) was to brew their own beer. Drawing on Dundalk's famous brewing heritage, the brand was reflective of the towns rich history of brewing, red bricks, terrazo tiles and the character of their 150 year old building.
Project
Branding
CLIENT
Mo Chara
Mo's Lager is the beer of Mo Chara, Dundalk. Based on the branding we created for the pub, the next step for na buachailli beoir (the beer boys) was to brew their own beer. Drawing on Dundalk's famous brewing heritage, the brand was reflective of the towns rich history of brewing, red bricks, terrazo tiles and the character of their 150 year old building.
Project
Branding
CLIENT
Mo Chara
Mo's Lager is the beer of Mo Chara, Dundalk. Based on the branding we created for the pub, the next step for na buachailli beoir (the beer boys) was to brew their own beer. Drawing on Dundalk's famous brewing heritage, the brand was reflective of the towns rich history of brewing, red bricks, terrazo tiles and the character of their 150 year old building.




Mo's Lager is a suppable lager made for the people (lager na daoine). It is a straight-up lager, no notions. Brewed in town – supped all round.
Mo's Lager is a suppable lager made for the people (lager na daoine). It is a straight-up lager, no notions. Brewed in town – supped all round.
Mo's Lager is a suppable lager made for the people (lager na daoine). It is a straight-up lager, no notions. Brewed in town – supped all round.











ORIGIN
Based around the concept of 'Lager na Daine - The Peoples Lager', this is a straight-up lager that is meant to be enjoyed, no notions. Drawing inspiration from the rich brewing heritage of the town of Dundalk, this is a throwback to the golden age of beer branding and to the O.G Dundalk cult lager – Harp.
ORIGIN
Based around the concept of 'Lager na Daine - The Peoples Lager', this is a straight-up lager that is meant to be enjoyed, no notions. Drawing inspiration from the rich brewing heritage of the town of Dundalk, this is a throwback to the golden age of beer branding and to the O.G Dundalk cult lager – Harp.










Branding
Hand-painted always! This brand is rooted in classic beer branding, where things were hand-made and lasted a lifetime. Nothing mass produced and soulless, hand-made, hand-painted and authentic.
Branding
Hand-painted always! This brand is rooted in classic beer branding, where things were hand-made and lasted a lifetime. Nothing mass produced and soulless, hand-made, hand-painted and authentic.





























Always Hand Paint
Commissioning signwriting for every element of the branding to keep it authentic, tactile and in the true spirit of brewing heritage & hand crafted aesthetic.
Always Hand Paint
Commissioning signwriting for every element of the branding to keep it authentic, tactile and in the true spirit of brewing heritage & hand crafted aesthetic.




































